It’s not worthwhile to develop simple but temporary solutions that don’t cover the needs of your customers or service users for the long-term. Good companies that can stand the test of time will be able to change with the market and with shifting consumer interests. Basically, your business plan should revolve around something you are both passionate about and can be the best at, plus something that can be effective in making you money. In his book, he describes hedgehogs as slower but more focused and simpler in their methods of attack. But all the passengers also matter you need to make sure that each of your employees is in the correct spot and doing the right work to make the most of their strengths.Ĭollins takes his business metaphors one step further and compares foxes to hedgehogs. The driver is arguably the most important, as he is responsible for deciding the direction of the bus. One of Collins’ more memorable metaphors is that building a company is just like driving a bus. He recommends that you focus on what you’re best at not only have a higher return on investment but also become known in your market or niche as the best there is. Spending time on subpar services or products will only spread your efforts thin and possibly create unsatisfied customers. One of Collins’ key takeaways is that your company should only focus on the services or products it can best produce. A 3 Minute Summary of the 15 Core Lessons It focuses on how companies change and evolve, and presents strategies to ensure that your company makes the leap to success correctly. Good to Great: Why Some Companies Make the Leap… And Others Don’t is a management book by Jim Collins.
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